Regina O'Neill

Regina O'Neill

Sleep Coach
.
GSC, SSPP
5
(
23
reviews)
1–2 years
experience
United Kingdom / Virtual worldwide
Gentle and responsive
https://buy.stripe.com/5kQdR93IE7ssdJGcCZ5AQ0u
Starting from

£444

The Little Apples Sleep Method
Responsive, whole picture sleep coaching for babies and toddlers, with 3 weeks of 1:1 support and a wrap up call.
$
444
The Little Apples Newborn Sleep Blueprint Call
A 45-minute call plus a guide covering everything to expect for sleep in the first 12 weeks: gentle routines, nap times, awake windows, sleep schedules, settling techniques, feeding, red flags to watch for, dummy advice and more.
$
144

Regina O'Neill

I'm Regina, a Midwife, Nurse and Baby & Toddler Sleep Coach, bringing 16 years of combined experience in midwifery and infant sleep support.
My journey into sleep coaching came from my own experience as a mum. Having my babies away from my wider family support network, I quickly realised how challenging those early years could be. Even as a midwife, I found navigating motherhood incredibly tough. I had the knowledge around newborns and babies, but I was also a mum trying to understand my own children, advocate for them and find the right support.

With my first baby, and again with my second, I found myself searching for answers. I knew there was more to their struggles than simply following a generic routine, wake windows, or being told they would grow out of it. Looking back, I don't think I trusted my own instincts enough-I knew my babies, and I knew there was a reason things felt difficult.

Everything changed when I had my third baby. By then, I had gained my accreditation as a Gentle, Responsive Baby & Toddler Sleep Coach through Positively Parenthood Sleep School. I was able to put everything I had learned into practice from the very beginning-supporting her comfort, understanding her needs and laying the foundations for healthy sleep. She became an amazing sleeper and continues to be at two years old.
I have never looked back.

Combining my midwifery background with sleep coaching allows me to support families in a truly holistic way-looking beyond sleep alone and understanding the whole baby.

My approach is gentle, responsive and evidence-based. I use a range of gentle sleep coaching approaches and tailor my support to each individual baby and family. There is no one-size-fits-all method-every baby, parent and situation is different, and my role is to find an approach that feels right for your family.

I believe babies need to feel safe and supported, and that parents should always feel confident responding to their baby's needs. I don't believe in leaving babies to cry alone without support.

Instead, I create personalised sleep plans that respect the individual baby, their comfort and the family as a whole.

I look at the whole picture when supporting sleep because my aim is not just to improve sleep in the short term, but to create changes that last long after our time together ends. My clients leave feeling confident in understanding their baby's needs and knowing how to navigate future sleep changes or little blips along the way, with the tools to get back on track.
I believe there is no such thing as a “bad sleeper”-there is usually a reason.

My role is to help families uncover it, build confidence and find a way forward that feels right for them.
My philosophy

My philosophy is that sleep is not about forcing a baby into a schedule, but understanding what they need to feel safe, comfortable and supported. I combine gentle, responsive sleep coaching with a whole-baby approach, helping families create healthy sleep that lasts while always respecting their individual needs.

Credentials & Certifications

GSC

GSC

Gentle Sleep Coach

✓ Verified by SlumberMatch
SSPP

SSPP

Sleep School by Positively Parenthood

✓ Verified by SlumberMatch

Specialties

Newborn sleep shaping: 0-3 months, Toddler sleep: 1-3 years, 4-month sleep regression, Short naps, Nap transitions, Night weaning, Co-sleeping to independent sleep, Twins & multiples, Reflux, Working parents, Gentle / no-cry-it-out approaches, Medical complexities, Frequent night wakings

Case Studies

Anonymized · with permission
Mum had already worked with two sleep coaches, but sleep was still completely broken. We're talking hourly wakes throughout the night, bedtimes that went on and on, early wakes and naps that weren't consistent.

She was breastfeeding back to sleep all night, co-sleeping out of desperation, and rocking or feeding for every nap.

When we started, we looked at her baby’s whole picture- pregnancy, birth, sleep, weaning, feeding, digestive comfort and body comfort.

This was something the other two sleep coaches hadn’t looked at.

We discovered her baby had shown signs of silent reflux, tension and feeding difficulties since newborn, all of which had been affecting his comfort, feeding and sleep. The reflux had never been picked up, supported or managed.

We started sleep coaching straight away, while also supporting weaning, meal times, gut support, milk times and body work with a paediatric cranial osteopath.

And throughout it all, Mum and Dad were always there supporting him. We gently taught him how to settle to sleep with their support for naps, bedtime and overnight.

Within 3 nights, he was sleeping 11 hours solid overnight and napping for 2 hours during the day with Mum having to wake him.

Over our 3 weeks together, we cemented that progress and tweaked things when needed so that it wasn't just a quick fix we wanted the improvements in sleep to last long-term, even after our time together had finished.

Mum told me her anxiety had lifted. She could go to the gym in the evening while Dad put baby to bed, or her mum could put him down when she was minding him.

She said it felt like a weight had been lifted off her shoulders.

She wasn't constantly obsessing over sleep anymore. She knew her baby could sleep well, all night, and she didn't feel like every bad night meant everything was falling apart. Her baby was comfortable enough to sleep.

After we finished working together, the baby got sick and ended up co-sleeping with Mum for two nights. But once he was better, he went straight back into his cot without any trouble (Mum was shocked).

Baby went back to sleeping 11 hours overnight. Back to brilliant naps.

Mum was so delighted that sleep coaching had finally worked for her and her family that she referred a friend to me and we got the same results using a completely different sleep coaching approach because every family is different. I don't use the same generic plan for every family.

Sometimes the problem isn't that you've done sleep coaching wrong or that your baby is a bad sleeper.

It's that nobody has looked closely enough at why your baby isn't sleeping.

That’s what I mean when I say I don't want to give you a quick fix.

I want to help you improve your baby's sleep in a way that lasts.

A 4-month-old baby who was sleeping in a pram bassinet or swing for both naps and overnight sleep.

This was the only way Mum could get her to sleep, and naps were lasting just 30 minutes.

Nights were completely inconsistent. Sometimes one wake, sometimes four.

Mum didn't know when to feed, when to settle her back to sleep or what she should be doing when she woke. Everything she had tried wasn't working.

And with a busy toddler at home during the day too, Mum was exhausted.

Firstly, we spoke about safe sleep on our discovery call. I advised Mum to get her cot set up before our consultation and sleep coaching began. It was still up in the attic.

After our consultation, we started sleep coaching straight away, with baby sleeping in her own cot in Mum's room.

We used a responsive sleep coaching approach, with Mum settling her baby by picking her up when she cried or whenever she needed that extra support.

Over the first week, baby was settling for naps quickly, often in less than 4 minutes, and sleeping for 1.5–2 hours, with Mum having to wake her.

Bedtime became calm and happy.

And overnight, things settled to one wake or no wakes.

If baby did wake, Mum might bottle feed her or gently settle her back to sleep until morning. It was her choice.

We talked about how every baby is different, and some babies will continue to need feeds overnight for longer than others.

We also supported her baby's body tension with a cranial osteopath and changed her formula, bottles and teats. This massively improved her air intake during feeds and her reflux symptoms, which made a huge difference to her comfort and sleep.

Mum now had structure to her day, but also a flexible routine that worked around having her toddler at home from nursery.

She knew she could spend the day out with both children if she wanted to. She didn't have to stay stuck in the house for every nap.

She had more time to spend with her toddler while baby napped, or simply sit down and watch TV with a hot lunch.

And by the third week, I was barely hearing from Mum.

Not because she didn't need the support, but because she felt confident.

She knew what to do. She wasn't second-guessing every wake or nap anymore, and her baby's sleep was consistent and settled.

By the time we finished, baby was sleeping 11–12 hours overnight and having 3 naps during the day, with one of those naps lasting 2 hours.

Mum had gone from feeling exhausted and unsure of what to do to feeling confident in her baby's sleep, without having to spend her days stuck at home.

And that's the difference between simply getting a baby to sleep and actually helping Mum feel confident with her baby's sleep.

Reviews

23
verified reviews · from booked clients only

5

★★★★★
23
reviews
5
23
23
4
0
3
0
2
0
1
0
Nadia M.
Nadia M.
July 29, 2026
★★★★★

Regina is absolutely amazing, I've loved working with her. Sleep has truly changed for the better. Regina shared so much knowledge on how so much can affect sleep and it's made such a difference in such a short space of time. So grateful and would highly recommend.

Review originally posted on Google
Libby R.
Libby R.
July 29, 2026
★★★★★

Regina was literally a god send! My 2 year old went through a phase from sleeping all night and being able to self settle to changing overnight to not being able to! I contacted Regina for advice. She gave me the support and help to get him back to sleeping all night and self settling through amazing advice! Now a happy mum again being able to put him to bed and let him fall asleep independently without me!! 🙌

Review originally posted on Google
Grainne O.
Grainne O.
July 29, 2026
★★★★★

We had a brilliant experience working with Regina. Our baby was 5 and a half months when we started and she was only doing 30 minute naps during the day. She would also only fall asleep in our arms or a swing with motion. From very early on she became great at self settling herself to sleep and also her naps went from 30 mins to an hour in the mornings and around 2 hours for her afternoon nap. We also moved her into her own room at the start of the sleep training and it was a very seemless transition. It is amazing what a difference it made to her sleep with the help and support of Regina and working 1:1 with her over the 3 weeks. We are very grateful for all the help and support.

Review originally posted on Google
Aoife W.
Aoife W.
July 29, 2026
★★★★★

1000% recommend Regina! We were completely exhausted after weeks of hourly wake-ups. We had even worked with a different sleep coach a few months earlier, but it just wasn't the right fit for our baby. It was Regina's holistic and personalised approach that made all the difference. She took the time to understand our baby's temperament and worked with us to create a plan that truly suited our family. Our baby now sleeps 11-12 hours straight every night! Even more importantly, Regina gave us the knowledge and confidence to understand our baby's sleep patterns and know how to reset things if needed. Her support throughout the process was incredible. She was always there to guide and reassure us, and she equipped us with the tools to confidently handle bumps in the road, like teething or nap transitions. I can't thank Regina enough for the support she's given our family. The difference it's made to all of us has been life-changing, and I wouldn't hesitate to recommend her to any parents struggling with their little one's sleep

Review originally posted on Google
Juli-Ann L.
Juli-Ann L.
July 29, 2026
★★★★★

Life changing !! I am only 5 days into our plan with Regina and it is honestly life changing ! I always thought our son was too sensitive or clingy for any sleep plan to work. Regina worked with us to develop a gentle plan and looked at all areas of our son's environment and comfort levels and he is finally sleeping and going to sleep by himself ! He had never done this in his seven months and I had tried many methods or tricks I found online from the web or chat gbt 😂. Regina has so much knowledge and really knows her stuff. While it's great to see my son developing an independent skill to get to sleep, for me I feel so much better mentally and physically now that I am getting a break and sleep. I didn't realise the importance of sleep until I wasn't getting any. While we still have another two weeks of our plan to go, I am already blown away by results, he is napping, sleeping for long stretches and doing it himself. I will come back and do another review when the plan is finished but I am already blown away ! I can't believe the positive change so quickly !

Review originally posted on Google
Elaine T.
Elaine T.
July 29, 2026
★★★★★

I put off contacting anyone about the sleep for ages - I thought it would involve leaving my baby to cry in a room on her own. But 8 months in with almost 5-6 wakes nightly and naps only 30mins long, usually contact naps only, I was exhausted and desperate for some improvement, especially with another child to look after. I contacted Regina and it has been just amazing. Our baby took to it really well, so with just lots of little changes and a proper plan in place she started sleeping so much better almost straightaway - no leaving her alone to cry. Regina has been so supportive and helpful, she has also helped us investigate feeding issues we were having, she really takes a holistic approach. My baby is currently upstairs napping in a cot and I have time to rest and be a better mom for her when she wakes up. I'm not at the end of my patience all the time either with the rest of my family. I couldn't recommend Regina more highly.

Review originally posted on Google
Darragh K.
Darragh K.
July 29, 2026
★★★★★

This has changed our lives! Our son was taking 1-2hrs to put down every night and then only sleeping for 1/2hrs at a time. We were totally exhausted before we started with Regina. After the second night of the plan he put himself to sleep, every night after that he got quicker and quicker to put himself to sleep. We are two weeks in now and he falling asleep himself a few minutes after being put down and is sleeping for 7/8 hr stretches. We don't know ourselves! Thanks so much Regina!

Review originally posted on Google
Laura V.
Laura V.
July 29, 2026
★★★★★

We sought support from Regina for our babies sleeping difficulties. She was reassuring and knowledgeable. She helped us identify that our baby was struggling with reflux and recommended a tongue tie assessment. We've gone from not being able to put our baby down at night, to sleeping all the way through. Thank you!

Review originally posted on Google
Denise F.
Denise F.
July 29, 2026
★★★★★

Thanks to Regina, we now have a 9 month old that has such better day times and sleeps through more nights than not. We're happier parents as we're no longer sleep deprived zombies. Regina was so supportive and provided guidance when we asked for it. She also helped me with weaning tips which I hugely appreciated! Many thanks Regina. Can't recommend her enough.

Review originally posted on Google
Katie J.
Katie J.
July 29, 2026
★★★★★

Finding Regina from Little Apples has genuinely changed my life. Before having her help, my baby was waking every 1.5-2 hours, was unsettled, crying, and the only thing that would get her to sleep was feeding her which was draining for me and left me feeling exhausted, and like I wasn't able to enjoy my baby. She also had bad reflux so it got us into a vicious cycle of digestive problems for her. Regina listened to the problems we were having and created an incredibly detailed and personalised plan. within a few days, we saw a difference and were getting stints of four hours of sleep! I couldn't believe it. Two weeks in and she is consistently waking just twice a night and seems so much happier in herself alongside the sleep coaching. Regina was also incredibly knowledgeable about gut health/digestive issues that my baby was facing which has been so helpful and reassuring. I can't thank her enough and highly recommend her to anyone who is struggling with their baby or child's sleep.

Review originally posted on Google
Francesca L.
Francesca L.
July 29, 2026
★★★★★

I would definitely recommend Regina. Our baby was 15 months when we started sleep training and she was waking up hourly. She wouldn't go back to sleep without breastfeeding. Now she sleeps through the night and settles to sleep under 10 mins and without complaints. I have to admit that I was reluctant at first, I didn't like the idea of letting my baby cry to sleep independently and I didn't want to quit night breastfeeding unless she didn't ask for it. But Regina proved to be very flexible and guided us through a gentle approach to sleep training, which took a bit longer but achieved our goal and exceeded my expectations! Everyone sleeps much better now and I can't thank Regina enough for helping us!

Review originally posted on Google
Alice K.
Alice K.
July 29, 2026
★★★★★

Regina supported us with our 14 month old. She really listened to our wants and wishes, respected our personal boundaries as parents, never encouraged us to do anything we didn't feel comfortable with. I did not want to leave my son to cry at any point and had realistic expectations, we wanted improvement and not perfection. We reached out for support because we were rocking to sleep, co sleeping half the night, having frequent wakes, split nights with intense screaming that nothing would resolve, on and off breastfeeding ALL MORNING. I was really starting to stuffer mentally. Generally now, our son falls asleep calmly and contently in his cot with us in the room until he falls asleep, generally has 1 wake (I choose to still breastfeed at this wake, but Regina has provided us with the tools to move away from this in the future when it feels right for us). I no longer have bed dread and I LOVE our little bedtime cuddles. My relationship with my son is stronger than ever because it has really boosted my confidence that I am able to emotionally support him/comfort him in other ways than just breastfeeding. Regina also has a big focus on the gut, feeding and food allergies/intolerances. Her advice was invaluable 💗

Review originally posted on Google
Noreen C.
Noreen C.
July 29, 2026
★★★★★

Regina is amazing and so helpful. At 5 months old our baby went from being the best sleeper to a baby who resisted bedtime for 2+ hours every night. Regina listened and helped us identify potential triggers. After a few nights of gentle sleep coaching our now 6 month old sleeps from 8-8 with only one feed during the night and goes to bed much quicker and calmer than before. Highly highly recommend!

Review originally posted on Google
Annemarie B.
Annemarie B.
July 29, 2026
★★★★★

Absolutely recommend using Regina for your baby sleep needs! Our 13 month old was fed/rocked to sleep and woke multiple times during the night - with a brand new baby, it was so hard to manage. With Regina's advice and guidance, within a few nights he was settling himself and sleeping through! She was so helpful and supportive through the whole process!

Review originally posted on Google
Laura H.
Laura H.
July 29, 2026
★★★★★

TRANSFORMATIVE!!! I was absolutely desperate for sleep with my 4 month old baby waking every 40 mins and needing to be breastfed back to sleep. I reached out and my god are we as a family glad that I did. After the first day of the personal plan we saw incredible improvements. My baby sleeps 3 x naps a day. I never feed to sleep anymore and she generally wakes 1 to 2 times a night for feeds which is age appropriate. We were by our babies side the entire time as Regina was by ours. She is doing incredible work helping families and I tell everyone about how it changed our lives for the better working with Regina. Our baby is so happy and so are we x

Review originally posted on Google
Jetro
Jetro
July 29, 2026
★★★★★

A life saver! After being initially nervous of sleep training Regina made the process straightforward and manageable, with results so much better than I could have imagined. Our baby now goes down for naps with zero fuss and sleeps through every night. Amazing communication, incredible knowledge and genuine care gave us the best possible sleep coaching experience. Could not recommend Little Apples more.

Review originally posted on Google
Dearbhla K.
Dearbhla K.
July 29, 2026
★★★★★

I could not recommend Regina enough. I knew how important sleep was to me so I decided to get ahead and contact Regina a few weeks after he was born. The knowledge and advice Regina gave us was so practical and easy to implement. It didn't feel like we were following a strict regime, just making small tweaks with our daily lives to enhance his sleep. Her new born guide is like a bible in our house at the moment, I never realised how often new borns should sleep during the day and the importance of wake windows and not allowing them to become over tired. My baby is 3 months old now and sleeps 8-11 hours every single night, he goes down awake and puts himself to sleep and remains asleep all night and has done so since around 5/6 weeks old, all thanks to Regina! Highly highly recommend!

Review originally posted on Google
Tate F.
Tate F.
July 29, 2026
★★★★★

Regina has been amazing! With helping to teach my daughter to settle in her cot without rocking her to sleep in my arms, we also learnt our daughter was suffering with silent reflux which is why it was so hard for her to settle. By adjusting her wake windows slightly as Regina advised it had been much easier to put her down for her naps and not such a huge battle. She is such a happier baby ❤️

Review originally posted on Google
Niamh T.
Niamh T.
July 29, 2026
★★★★★

If you're on the fence about investing in Regina's help, do it. You absolutely won't regret it! We worked with Regina for baby number two, and honestly, we're just annoyed that we didn't know about her with our first. Our second baby was waking frequently throughout the night and starting the day far too early. Regina's plan was straightforward and practical, but what I appreciated most was her acceptance of real-life circumstances. With our baby in full-time childcare, we couldn't control every aspect of the routine or follow the plan perfectly. Some people might think that makes sleep coaching less worthwhile, but in our experience, it was the opposite. Regina helped us focus on the small things we could control, and those little changes made a huge difference. We now have a baby who sleeps through the night, and those painful early starts (yes, 4:30am!) are a thing of the past. I can't recommend Regina highly enough. Even if you haven't got to the desperate point of sleep deprevation, the amount we LEARNT from Regina as a whole, is invaluable as parents. I'd recommend Regina just as much for people who haven't hit rock bottom, as much as I would those who are seeing double they're so sleep deprived! Also - the total absence of any judgement is also a massive bonus for Regina. She has been there, done that and will die on any hill she believes in to make it work for you - which was absolutely so comforting. Please - don't sit on the fence, go for it and you absolutely will not regret it. Money very well spent!!!

Review originally posted on Google
Deirdre D.
Deirdre D.
July 29, 2026
★★★★★

Regina has been so kind & helpful. She is so knowledgeable regards reflux. Works on a sleep plan to suit your lifestyle and family. I would highly recommend.

Review originally posted on Google
Conor C.
Conor C.
July 29, 2026
★★★★★

We now have a 9 month old baby that sleeps through most nights and is having consistent naps in the day with the incredible help of Regina at Little Apples. Quite honestly, it's been pretty life changing! Regina gave us as parents the confidence to go with our gut, and trust our instincts in exploring our babies discomfort but to also understand his sleep needs. I would highly recommend Regina to any parent feeling as though they need a help in hand to get more sleep. She is very passionate and knowledgeable and made us feel at ease instantly. My only regret was not doing it sooner.

Review originally posted on Google
Sarah H.
Sarah H.
July 29, 2026
★★★★★

Working with Regina has been transformative. She takes a holistic approach and looks at all aspects that might be affecting a baby's sleep; it isn't just about leaving them to cry. Our baby is sleeping much better and we're all much happier. Thanks, Regina!

Review originally posted on Google
Louise C.
Louise C.
July 29, 2026
★★★★★

Working with Regina really helped us develop a healthy sleep routine with our 10-month-old. Before starting, our baby was waking during the night and was really hard to get down at night. Regina was incredibly supportive, knowledgeable, and understanding throughout the entire process. She took the time to understand our baby's needs and created a gentle, personalized plan that worked for our family. Her guidance gave us the confidence to stay consistent, and she was always available to answer questions and offer encouragement. We initially focused on improving our baby's daytime routine, and the impact it had on nighttime sleep was incredible. We made simple but effective changes to naps, wake windows, food times and the overall daily schedule. Once we got the daytime routine right, we saw a massive improvement in nighttime sleep. Bedtimes became easier, night wakings reduced significantly, and our baby was much more settled and rested. We are so grateful for her help and would highly recommend her to any parents struggling with their child's sleep. The positive difference it has made for our baby and our family has been huge.

Review originally posted on Google

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Starting from

£444

The Little Apples Sleep Method
Responsive, whole picture sleep coaching for babies and toddlers, with 3 weeks of 1:1 support and a wrap up call.
$
444
The Little Apples Newborn Sleep Blueprint Call
A 45-minute call plus a guide covering everything to expect for sleep in the first 12 weeks: gentle routines, nap times, awake windows, sleep schedules, settling techniques, feeding, red flags to watch for, dummy advice and more.
$
144