1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide when you interact with the Platform:

From Parents

From Sleep Professionals

1.2 Information Collected Automatically

When you visit or use the Platform, we may automatically collect:

This information is collected through cookies, web beacons, and similar trackingtechnologies. See Section 5 (Cookies and Tracking Technologies) for more detail.

1.3 Information from Third Parties

We may receive information about you from third-party services integrated with thePlatform, including Typeform (form submissions), Airtable (data management), Zapier(workflow automation), Mailchimp (email communications), and Calendly (booking). Weprocess this data in accordance with this Privacy Policy and the privacy policies of thoseservices.

2. How We Use Your Information

We use the information we collect to:

3. How We Share Your Information

We do not sell your personal information. We share your information only in the followingcircumstances:

3.1 Between Users

When a Parent completes a matching quiz or initiates a booking, relevant information (suchas the child's age range and sleep challenge) may be shared with the matched SleepProfessional to facilitate the engagement. Sleep Professional profiles, including name,credentials, bio, and reviews, are publicly visible on the Platform.

3.2 Service Providers

We share information with third-party service providers who help us operate the Platform,including hosting providers (Webflow), data management (Airtable), email services(Mailchimp), form processing (Typeform), authentication (Memberstack), workflowautomation (Zapier), and analytics tools. These providers are contractually required to useSLUMBERMATCH · Privacy Policyslumbermatch.ai Page 4your information only as necessary to provide services to us and in a manner consistentwith this Privacy Policy.

3.3 Legal Requirements

We may disclose your information if required to do so by law, or if we believe in good faiththat disclosure is necessary to comply with a legal obligation, protect and defend our rightsor property, prevent fraud, or protect the safety of our Users or the public.

3.4 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets,your personal information may be transferred as part of that transaction. We will notify youof any such change and any choices you may have regarding your information.

3.5 With Your Consent

We may share your information for other purposes with your explicit consent.

4. Data Retention

We retain your personal information for as long as your account is active or as needed toprovide you with services, comply with our legal obligations, resolve disputes, and enforceour agreements.

If you close your account or request deletion of your data, we will delete or anonymize yourpersonal information within a reasonable timeframe, except where we are required by lawto retain it or where retention is necessary to protect our legitimate interests (such aspreventing fraud or resolving disputes).

Reviews may be retained in anonymized form after account deletion to preserve theintegrity of the review system.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve the Platform. Theseinclude:

You can manage cookie preferences through your browser settings. Disabling certaincookies may affect the functionality of the Platform.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personalinformation:

6.1 Access and Portability

You may request a copy of the personal information we hold about you in a structured,commonly used, and machine-readable format.

6.2 Correction

You may request that we correct inaccurate or incomplete personal information.

6.3 Deletion

You may request that we delete your personal information, subject to certain legalexceptions.

6.4 Opt-Out of Sale or Sharing

We do not sell your personal information. If our practices change in the future, we willprovide a clear opt-out mechanism in accordance with applicable law.

6.5 Marketing Communications

You may opt out of marketing emails at any time by clicking the "unsubscribe" link in anymarketing email or by contacting us directly. Transactional emails related to your accountor bookings are not subject to opt-out.

6.6 Exercising Your Rights

To exercise any of these rights, please contact us at [email address]. We will respond toyour request within the timeframe required by applicable law (typically 30 to 45 days). Wemay ask you to verify your identity before processing your request.

7. State-Specific Privacy Rights

7.1 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California ConsumerPrivacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):

To submit a request, contact us at hello@slumbermatch.ai. We will verify your identitybefore processing your request. You may also designate an authorized agent to make arequest on your behalf.

7.2 Residents of Other U.S. States

If you reside in a state with an applicable consumer privacy law (including Virginia,Colorado, Connecticut, Texas, Oregon, and others), you may have similar rights to access,correct, delete, and opt out of certain processing of your personal information. Pleasecontact us at [email address] to exercise your rights.

8. Children's Privacy

The Platform is intended for use by adults (18 years of age and older). We do not knowinglycollect personal information from children under 13. While Parents may share generalinformation about their child's age range and sleep challenges through the matching quiz,we do not collect children's names, contact information, or other directly identifyinginformation.

If you believe we have inadvertently collected personal information from a child under 13,please contact us immediately at hello@slumbermatch.ai with subject “Children’s Privacy”and we will take steps to delete it.

9. Data Security

We take reasonable administrative, technical, and physical measures to protect yourpersonal information from unauthorized access, use, alteration, or destruction. Thesemeasures include encryption of data in transit (SSL/TLS), access controls, and regularsecurity reviews.

No method of transmission over the internet or electronic storage is completely secure.While we strive to protect your information, we cannot guarantee absolute security. If youbecome aware of a security vulnerability or suspect unauthorized access to your account,please contact us immediately.

10. Third-Party Links and Services

The Platform may contain links to third-party websites, tools, or services (such as Calendlybooking pages, Stripe payment pages, or external resources). These third parties have theirown privacy policies, and we are not responsible for their practices. We encourage you toreview the privacy policies of any third-party service before providing your personalinformation.

11. International Users

SlumberMatch is based in the United States. If you access the Platform from outside theUnited States, please be aware that your information may be transferred to, stored, andprocessed in the United States, where data protection laws may differ from those in yourcountry of residence. By using the Platform, you consent to such transfers.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices,technology, legal requirements, or other factors. When we make material changes, we willupdate the "Effective Date" at the top of this page and, where appropriate, notify you byemail or through the Platform.

We encourage you to review this Privacy Policy periodically to stay informed about how weprotect your information.

13. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or your personalinformation, please contact us: